International Journal of Cultural and Social Science

Analysis of Foreign Investment in Indonesia: A Case Study of Blackpink Brand Ambassador and Oreo Brand Image

Sat, 03 Jun 2023 00:00:00 +0000

Foreign direct investment has become a significant phenomenon in the global economic context, including in Indonesia. This study aims to analyze the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image in Indonesia. In this case study, we adopt a literature review approach to investigate concepts related to foreign direct investment, brand ambassadors, and brand image. In this research, we also observe the factors influencing the success of foreign direct investment and the effectiveness of brand ambassadors. Our analysis reveals that factors such as appropriate marketing strategies, alignment between the brand and the ambassador, and positive interaction between the brand and consumers play pivotal roles in achieving successful outcomes. By gaining deeper insights into the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image, this study can provide valuable insights for companies and other stakeholders in understanding the increasingly global dynamics of the Indonesian market. Furthermore, this research can serve as a foundation for developing more effective marketing strategies in the context of foreign direct investment and the utilization of brand ambassadors in the future.

The Role of Ethics in International Business

Mon, 05 Jun 2023 00:00:00 +0000

International business occurs one of them because of the inability of a country in meeting all the needs of its country, therefore came the idea of establishing cooperation between one country and another country. this research aims to find out the role of ethics and social responsibility in international business. this research uses a qualitative approach that describes and outlines the role of ethics and social responsibility in international business. the data collection technique used in this research is a literature study, where the study is conducted by collecting data related to research derived from books, scientific journals and other publications that deserve to be a source of research. the results of this study show that ethics and social business responsibility have the same role that aims to improve the company's image and develop the company. a business will not be able to develop without the role of consumers, because the main purpose of the company besides benefiting is to be able to attract consumer interest and gain the trust of consumers and business partners.

Interpersonal Communication Strategies for Counseling Teachers in Overcoming Student Delinquency at Nurul Falah High School Jakarta

Dessi Mardiani, Sori Monang — Fri, 23 Jun 2023 00:00:00 +0000

Interpersonal communication is communication that occurs between two or more people, who have a clear relationship, done face-to-face both verbally and non-verbally, with interpersonal communication will be able to affect the relationship between one another and connected in a certain way. Interpersonal communication is used by counseling guidance teachers in overcoming student delinquency at SMA Nurul Falah Jakarta. The purpose of this study was to determine the interpersonal communication strategies that were carried out between counseling guidance teachers and students in overcoming student delinquency at Nurul Falah High School Jakarta and to determine the inhibiting factors of the counseling counseling teacher's interpersonal communication process in overcoming student delinquency at Nurul Falah High School Jakarta.

Moral Messages in the Film Wedding Agreement The Series (Roland Barthes Semiotic Analysis)

Salsa Nabilla Chairun Nisa, Indira Fatra Deni — Fri, 23 Jun 2023 00:00:00 +0000

Film is a medium that is used and developed by humans to convey communication through storylines and narratives in the form of audio and visual. In the world of cinema, films have their own value. Film as an object of art should be judged artistically, not rationally. Semiotics is the study of science or analytical methods to examine signs in a context. Therefore, a good film will convey information well as well. Implicit messages in a film are the ideas, ideas, and goals of the director or film script writer.

Tourism Service Promotion Strategy in Aek Sijorni Tourism Development in Padang Sidempuan City

Naufal Dicki, Muhammad Husni R — Fri, 23 Jun 2023 00:00:00 +0000

Indonesia is an archipelagic country that is beautiful and rich in natural and cultural wealth. It is proven that Indonesia’s natueal wealth is an attraction so that it invites foreign and local tourists to visit and enjoy it. This is then used bt the goverment and the community to become an economic resource. In this case, promotional communication strategis play an important role in selling the nuances of Indonesia’s natural beauty to attract tourist. In the case, the researcher is interested in further researching how the local community or goverment can promot the Aek Sijorni spot to tourist.

The Sociological Meaning of The Nineteen Daily Meetings of Baha'i Religions in Medan

Salsabilla Raudhatul Qiftiah, Suheri Harahap, Rholand Muary — Tue, 27 Jun 2023 00:00:00 +0000

This study discusses the Sociological Meaning of the Nineteen Daily Meetings of the Baha'i Religion in Medan City. Basically, humans need religion in their lives, to serve as a principle of life for both life in this world and in the hereafter. One of the religions in Indonesia, namely the Baha'i Religion, the Baha'i Religion entered Indonesia in 1878, in the Baha'i religion there is a tradition of nineteen daily meetings, where this tradition contains meaning in every celebration. The theory used in this study uses the theory of symbolic interactionism, the essence of symbolic interactionism itself is an interaction or communication using symbols that are given meaning. This study uses qualitative methods with data collection techniques such as observation, interviews, and documentation. This research resulted in an understanding of the sociological meaning of the nineteen daily meetings with 5 Baha'i religious leaders in the city of Medan. The results obtained are: Blumer's conclusion rests on three main premises, namely: (1) humans act based on the meanings that exist in something for them; (2) the meaning is obtained from the results of social interactions carried out with fellow adherents of the Baha'i religion; (3) these meanings are perfected when the process of social interaction is taking place.

Communication Behavior of Mandailing Culture Husband and Wife at Different Age Different Wedding in Sopoonggang Baru Village (Case Study of Wife Older Than Husband)

Feby Febriani, Faisal Riza, Muhammad Faishal — Tue, 27 Jun 2023 00:00:00 +0000

This study explores the phenomenon of couples who marry at different ages with the aim of knowing how the communication behavior of husband and wife in the Mandailing culture in marriages with a large age difference in the Mandailing culture. There are many differences in marriage with a large age difference between husband and wife which tends to make it difficult for couples to unite thoughts, ideas and opinions. This will be a challenge for the household so that it can make a household that is sakinah, mawaddah, warahmah. This research uses a qualitative approach with a descriptive qualitative research type. Source of data obtained from primary and secondary data. Data collection techniques were used through observation, in-depth interviews and documentation with three husband and wife couples with a much older age difference than their husbands with a distance of five years, seven years and ten years. The results of research conducted in Sopoonggang Baru Hamlet show that different age marriages are much older for wives than husbands, but there are problems that often occur in domestic life, including: difficult to control emotions, relationships decreased sexual relations between husband and wife, jealousy, differences in perspectives and economic problems. To solve problems that occur in marriages of different ages, the following methods are used by informants to solve problems in the household, namely: discussing and ignoring each other. There are several things that couples with different ages do in building household harmony including being honest, being open to each other, trusting each other and staying closer to Allah SWT.

Telkomsel Halo Product Marketing Communication Strategy at PT. Medan Marelan Regional Office Cellular Telecommunications

Nurhaliza Atika Dewi — Tue, 27 Jun 2023 00:00:00 +0000

Telkomsel is currently improving and strengthening their brand by releasing independent products and products that are widely used by people today. In order for the sales level to reach the target, Telkomsel requires an effective marketing communication strategy in order to satisfy and define consumers. In this study the researchers chose the Halo card product at PT. Telecommunications Seluler Medan Marelan regional office, which can be seen in their high level of sales of their products, one of which is Telkomsel Halo. Based on this background, the question arises how the marketing communication strategy is used in marketing Telkomsel Halo products and what is consumer behavior towards the Halo Telkomsel product. So in this study the aim is to describe the marketing communication strategies used by Telkomsel in marketing Halo products in order to attract and set consumer targets and to know consumer behavior towards Telkomsel Halo products. This type of research is qualitative with a symbolic interaction approach where the data is determined through observation, interviews, and documentation directly in the field. The theory used is integrated marketing communication (IMC) theory. The results of this study can be concluded that the marketing communication strategy used in marketing Telkomsel Halo products at the Medan Marelan regional office uses the theory of integrated marketing communication marketing strategy which consists of 6 components, namely advertising, direct marketing, interactive marketing, sales promotion, public relations and personal selling. In addition, several factors were found that influence consumer behavior towards Telkomsel Halo products, namely internal factors and external factors.

Interpersonal Communication Between Customers and Prospective Customers in Recommending EMJE Wedding Organizers

Nindia Ajeng Rosadi, Suheri Harahap, Anang Anas Azhar — Fri, 30 Jun 2023 00:00:00 +0000

The purpose of this study is to find out how interpersonal communication between customers and prospective customers is in recommending EMJE Wedding Organizer and to find out the obstacles in interpersonal communication between customers and prospective customers in recommending EMJE Wedding Organizer. This research was conducted in Hamlet 1, Punden Rejo Village, Tanjung Morawa District. This study uses a qualitative approach that leads to a descriptive method. This study uses the theory of interpersonal communication initiated by De Vito. Collecting data in this study is by way of interviews, observation, and documentation. The data analysis technique used in this study is data reduction, data presentation and conclusion. Examination of the validity of the data in this study with seriousness in observation and triangulation. The results of this study found that the communication process went well between customers and prospective customers. By using De Vito's theory to describe the elements in interpersonal communication so that it is clear to know the communication process between customers, namely the existence of messages, feedback (feedback), feedforward, context and interpersonal competence. There are several things that customers do in the process of communicating with potential customers, namely: (a) forming perceptions of self-quality, (b) equating mindsets, and (c) helping to make choices. The communication process in recommending also has obstacles, namely, (a) language differences, (b) delays in understanding the contents of the message, and (c) time and distance. This study uses the theory of interpersonal communication by De Vito, which is in accordance with the results of the study namely, there are elements in the interpersonal communication process and there are obstacles in the process.

The Impact of Tiktok Application Users in Social Life

Nadira Zuhra Rokan, Sori Monang — Fri, 30 Jun 2023 00:00:00 +0000

Increasingly sophisticated technology never desires and even further encourages human curiosity. One of the influences of technology that cannot be separated from life is social media. When the COVID-19 pandemic occurred, the TikTok application was present in the midst of society to accompany people when people were forced to stay at home. Therefore, researchers want to find out how the influence of TikTok application users for the people of Pasar Merah Timur.

The Role of Interpersonal Communication Between Parents and Children in Building Children's Learning Motivation at Penghuluan Ujung Tanjung, Tanah Putih District

Sri Putri Anggraeini, Achiriah Achiriah — Fri, 30 Jun 2023 00:00:00 +0000

Communication is an important thing in life, even every living individual cannot escape from the social environment. Parents are the most important part in exchanging information especially in learning. Parents as the first madrasah as a place to educate and guide children must pay attention to the growth and development of children as a nation's regeneration. The purpose of this study is to find out how the role of interpersonal communication between parents and children in building learning motivation and what are the inhibiting factors.

Management of Youth Creative Sound Broadcasting Program (Pro 2) at Rri Medan in Maintaining Its Existence

Ayu Faradilla, Ahmad Tamrin Sikumbang, Suheri Harahap — Fri, 30 Jun 2023 00:00:00 +0000

Managing broadcast programs on radio is not an easy thing, but it is a challenge that must be faced by radio companies. Moreover, managing a radio program means also managing its human resources. However, the success of the program also depends on the quality of the people working in that field. Therefore, good management is needed to realize a successful program. This study examines how the management and obstacles in the management are carried out by Radio Republik Indonesia (RRI) Medan City through planning, organizing, implementing and supervising which are applied to the Suara Creativity Broadcasting Program (Pro 2). This study aims to determine the management and obstacles in the creative sound broadcast program (Pro 2) at RRI Medan in maintaining its existence. This research uses a qualitative approach with descriptive research methods and data collection techniques using observation, interviews, and documentation. This study uses the theory of communication management put forward by George R. Terry. The results of this study indicate that planning as the first step of the program has been going well where the determination of a program idea, broadcast scheduling, and determining broadcast topics have been well formulated. The stage of organizing management is by preparing information to be conveyed through the program that has been prepared. The implementation phase is carried out on air and also publishes information through social media. The monitoring phase is carried out by means of evaluation, in the evaluation of things that are likely to occur can be changed or prevented. As well as obstacles in the implementation of broadcasting are the lack of innovation, the pressure of deadlines and weather conditions.

Interpersonal Communication Patterns in Creating Interreligious Tolerance in Parapat Village, Simalungun District

Syarifah Syarifah, Syukur Kholil, Solihah Titin Sumanti — Fri, 30 Jun 2023 00:00:00 +0000

Interpersonal communication will never be separated from humans with cultural or religious backgrounds, if communication cannot work effectively then conflicts can arise between community groups. So that this does not happen, it is necessary to instill mutual tolerance. The focus of the problem in this research is how the patterns of interpersonal communication in creating tolerance between religious communities in Parapat Sub-District, Simalungun Regency and whether there are obstacles to patterns of interpersonal communication in creating inter-religious tolerance in Parapat Sub-District, Simalungun Regency. This research uses a qualitative type of descriptive approach. The subjects in this study are people who live in Parapat Village, Simalungun Regency, in this case I took 6 residents using a purposive technique, namely with predetermined criteria. The theory used in this study is social penetration and self-disclosure. Which this theory explains how the process of relating to other people and self-disclosure in order to establish good interactions and avoid misunderstandings. The results of this study indicate that the communication pattern used in Parapat Village is an interactional communication pattern or a reciprocal relationship in communication. Obstacles Patterns of interpersonal communication in Parapat Village are language and habitual barriers felt by immigrant communities. But so far the community has been able to overcome it by interacting properly and using language that has been agreed beforehand.

Representation of Self Healing in the Song Lyrics "Self" by Muhammad Tulus Rusydi Rholand Barthes' Semiotic Analysis Study

Adelia, Fakhrur Rozi, Syahrul Abidin — Fri, 30 Jun 2023 00:00:00 +0000

This study discusses the meaning of the self-healing symbol contained in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in Roland Barthes' semiotic perspective. The symbol of self-healing in the lyrics of the song "Self" in the album Manusia by Muhammad Tulus Rusydi in the semiotic perspective of Roland Barthes who explains how to analyze the meaning of signs. In the song "Self" represents the symbol of Self Healing, namely forgivness which discusses about making peace with the past, gratitude discusses appreciation of oneself, positive self talk discusses expressing gratitude to oneself, expressive writing and mindfulness which discusses efforts or methods in self-reflection.

Praise Private Rational Strategy Daily in Building Company Image

Azra Zalikha, Nursapiah Harahap, Syahrul Abidin — Fri, 30 Jun 2023 00:00:00 +0000

Harian Waspada is a print media company that was founded in 1947. During that time, this company managed to attract the attention of the people of Medan, especially the city of Medan, who were looking for information through print media. The public relations strategy in building the company's image for the public is the main factor that makes Harian Waspada famous and in great demand. Therefore, the author wants to find out how Waspada's public relations strategy builds the company's image as new knowledge for personal writers and other audiences.

Improving The Students’ Vocabulary Achievement by Using Guessing Games Technique

Horia Siregar, Mariana Mariana, Rudi Purwana, Shanti Afrida — Fri, 30 Jun 2023 00:00:00 +0000

Learning vocabulary of foreign languages is very important. To develop the student's language skills in reading, listening, speaking and writing, the learners must master vocabulary. The mastery of vocabulary is needed by each language skill. This study is aimed at improving students' vocabulary achievement through guessing word games. The research of this study was conducted using classroom action research. The subject of this study was the eight grade students' of MTs Tarbiyah Islamiyah Hamparan Perak consisting of 33 students. To collect the data, the instruments used were quantitative data (vocabulary test) and qualitative data (diary notes, interviews, photographs, and observation sheets). In analyzing the data, the mean of the students' score for the pretest was (52.42), for test I was (58.18), and the mean of the students' score for the test II was (72.12). Based on diary notes, interviews, photos and observation sheets, it showed that the expression and excitement of the students were also improved. It was concluded that teaching vocabulary through guessing word games could improve students' vocabulary achievement

Relationship between Learning Interest and Cognitive Ability with Learning Outcomes of Al-Qur'an and Hadith at MtsN Binjai

Winda Novianti — Fri, 30 Jun 2023 00:00:00 +0000

The purpose of this study was to reveal the relationship between learning interest and cognitive abilities with learning outcomes of the Al-Qur'an and Hadith at MTsN Binjai. The population of this study were all 8th grade students, totaling 163 people. A sample of 62 students was calculated using the Yamane taro formula, namely sampling was carried out using a proportional stratified random sampling technique. The research instrument used a questionnaire and was tested on 30 class VIII students who were not the research sample. The research data were analyzed using correlation and regression to examine the relationship between interest and cognitive abilities with learning outcomes. The results of the data analysis found that: 1) student learning interest has a positive relationship with student learning outcomes where the higher the student learning interest, the higher student learning outcomes. 2) students' cognitive abilities are positively related to student learning outcomes where the higher students' cognitive abilities, the higher their learning outcomes, 3) learning interest and cognitive abilities together have a positive relationship with students' learning outcomes of the Qur'an and Hadith.