Keywords
cigarette packs, intention to stop smoking
students
Abstract
Introduction: The policy for picture messages on cigarette packs is
regulated in the Minister of Health Regulation No. 57 of 2017
concerning Renewal of Inclusion of Warnings and Health
Information on Tobacco Product Packaging. The purpose of
embedding Pictorial Health Warnings (PHW) on cigarette packs is to
create fear and motivate someone to quit smoking. Method: This
study uses a quantitative research approach with a cross-sectional
design using primary data. This research was conducted at the
Faculty of Sharia and Law UIN North Sumatra. From May to July
2021. The population in this study was 2.469 students. The sampling
technique used was purposive sampling. The sample of this study
were 318 teenagers. Data analysis using descriptive analysis and
correlation test using SPSS 22. Result: There is an influence between
the perception of fear in the picture message smoking causes oral
cancer (p-value <0.001 r = 0.373), picture message smoking causes
lung cancer (p-value <0.001 r = 0.260), picture message smoking
causes throat cancer (p-value <0.001 r = 0.425), smoking picture
messages caused lung and laryngeal cancer (p-value <0.001 r =
0.420) and smoking picture messages caused throat cancer (p-value
<0.001 r = 0.272) on intention to quit smoking students of the Faculty
of Sharia and Law UIN North Sumatra. Conclusion: The more afraid
someone sees the picture message on the pack of cigarettes, the
higher the intention to quit smoking. It is hoped that the government
can expand the picture message on cigarette packs to increase the
desire to quit smoking and reduce the number of smokers in
Indonesia.