The Role of Youtube in Building Brand Image Communication in Technology Review Content on the Gadgetin Channel (David Brandi)

Abstract

This research highlights the rapid development of information
technology which has given rise to a modern, all-digital life tradition
in a number of fields. The use of the internet in the global era as a
form of advances in digital technology towards the vision of
modernization of information is now growing drastically, especially
in terms of meeting the needs of the information community in the
socio-economic field. Viewed from the business side, the use of the
internet for online media which is usually called social media, one of
which is YouTube. Youtube is very profitable for market players,
investors, or industry players. In accordance with the formulation of
the problem above, the purpose of this study is to find out "The role
of Youtube in building brand image communication on mobile phone
review content on the Gagdetin Channel by David Brendi". The
research method used is descriptive method, which is a method that
explains the advantages and disadvantages of cellphone products, the
object of research at this time is based on the facts that appear in the
video content as it is. This descriptive study only describes the role of
Youtube as a new medium, does not seek or explain relationships,
does not test hypotheses or make predictions. The obstacle faced by
David in building a technology brand image is that it is still difficult
to find the audience's need for technology and tastes that are suitable
to increase the brand image of an item.