Gender Semiotics In The Animation Film Cartoon Brave

Abstract

This research was conducted to determine how the meaning of
masculine women in the animated cartoon film made by Pixar
Animation Studio and Walt Disney Pictures was conducted to
determine how the theme of this film is a Princess (Princess), entitled
Brave. Where this research will see how the image of masculine women
from this Brave film. The subject of this research is the Brave film as
seen from its narrative structure. Meanwhile, the research object to be
analyzed is the representation of the meaning of masculine women. In
this study, the researcher will see how the Brave film will break the
stereotypes of a royal princess that is usually displayed by Walt Desney.
A royal princess (Princess) is usually seen from several things which
include physical appearance (physical appearance), style of dress
(fashion), character (character) and interaction with the environment
(social interaction). Meanwhile, in the Brave film, the findings show
that women like Princess Merida are constructed as open, brave,
strong, independent, and tough. In addition, it also manages to
maintain its unique identity without meeting the expectations and
demands of others.