DA'WAH COMMUNICATION MANAGEMENT OF AL-ARAFAH HAJJ AND UMRAH GUIDANCE GROUP IN IMPROVING PILGRIMS’ UNDERSTANDING OF HAJJ AND UMRAH WORSHIP

Suaib Hasibuan; Elfi Yanti Ritonga

doi:10.53806/ijcss.v7i3.1531

Authors

Suaib Hasibuan Universitas Islam Negeri Sumatera Utara, Indonesia
Elfi Yanti Ritonga Universitas Islam Negeri Sumatera Utara, Indonesia

DOI:

https://doi.org/10.53806/ijcss.v7i3.1531

Keywords:

Islamic communication management, KBIHU Al-Arafah, understanding the congregation, Hajj rituals, Hajj and Umrah worship

Abstract

The pilgrims' understanding of the procedures for the Hajj and Umrah pilgrimage is an important aspect in realizing the implementation of worship that is orderly, independent, and in accordance with the guidance of Islamic law. However, differences in age, educational background, religious experience, and the ability of pilgrims to receive guidance materials pose a challenge for Hajj and Umrah guidance institutions in conveying da'wah messages effectively. This study aims to analyze the da'wah communication management of the Al-Arafah Hajj and Umrah Guidance Group in improving the pilgrims' understanding of the Hajj and Umrah pilgrimage. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of guides or administrators of KBIHU Al-Arafah and pilgrims who participated in the guidance activities. The results of the study indicate that da'wah communication management is carried out through the stages of planning material and manasik schedules, organizing the tasks of guides and administrators, implementing guidance through lectures, discussions, questions and answers, manasik practices, and the use of WhatsApp groups, and evaluating the pilgrims' understanding through practice and direct communication. The research findings confirm that structured, interactive, and adaptive da'wah communication is able to increase the understanding, readiness, self-confidence, and independence of the congregation in carrying out the Hajj and Umrah pilgrimages.

References

[1] A’yuni, M. N., & Syarifah, N. L. (2020). Manajemen Pengorganisasian Dakwah Dalam Perayaan Budaya Sekaten di Keraton Yogyakarta. 6(2).

[2] Atieqoh, S., Fakhruddin, M., Abidin, Z., & Waseso, H. P. (2022). Menilik Kualitas Bimbingan Manasik Haji Melalui Program Sertifikasi Pembimbing Manasik Haji. Jurnal Penelitian Agama, 23(1), 125–146. https://doi.org/10.24090/jpa.v23i1.2022.pp125-146

[3] Chonyta, D., & Rahman, T. (2021). Metode Bimbingan Manasik Haji di KBIHU Nurul Haramain.

[4] Dafid Fajar Hidayat. (2022). Desain Metode Ceramah Dalam Pembelajaran Pendidikan Agama Islam. Inofatif: Jurnal Penelitian Pendidikan, Agama, dan Kebudayaan, 8(2), 141–156. https://doi.org/10.55148/inovatif.v8i2.300

[5] Divanda, D. (2024). Transformasi Fungsi Platform WhatsApp Sebagai Media Dakwah Di Era

[6] 5.0. Al-Mutsla, 6(2), 414–461. https://doi.org/10.46870/jstain.v6i2.1226

[7] Fauzi, F. N., & Indah, E. O. (2021). Kontribusi Ilmu Komunikasi Pada Ilmu Dakwah. Ath-Thariq: Jurnal Dakwah dan Komunikasi, 5(1), 71–83. https://doi.org/10.32332/ath_thariq.v5i1.2998

[8] Fitriyani, Y., & Fitriani, P. D. (2025). Pengaruh Penggunaan Komunikasi Digital Terhadap Tingkat Pemahaman Jemaah dalam Pelaksanaan Ibadah Haji. 4(2).

[9] Hamid, N. (2020). Total Quality Management Dalam Lembaga Bimbingan Haji dan Umrah: Studi Pada KBIHU di Area Yogyakarta. 6(2).

[10] Ilmi, D. P., Sarbini, A., & Rosyadi, I. (2015.). Manajemen Strategi Bimbingan Manasik Haji dalam Meningkatkan Kualitas Ibadah Haji Jamaah.

[11] Lestari, P. P. (2020). Dakwah Digital Untuk Generasi Milenial. Jurnal Dakwah, 21(1), 41–58. https://doi.org/10.14421/JD.2112020.1

[12] Mat Amin, Fitri Diana Hasibuan, & Candra Wijaya. (2025). Praktik Manasik Haji Sebagai Strategi Kontekstual dalam Pembelajaran Fikih di Madrasah Diniyah Awaliyah Al

[13] Mahabbah: Penelitian. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 4(1), 3144–3150. https://doi.org/10.31004/jerkin.v4i1.2092

[14] Prasetyo Nugroho, A. R. B., & Halwati, U. (2023). Komunikasi Dakwah Islam pada Masyarakat Milenial di Era Globalisasi. Icodev: Indonesian Community Development Journal, 4(1), 33–45. https://doi.org/10.24090/icodev.v4i1.8547

[15] Ridwan, A., Ramlan, A., & Fauzidan, F. (2022). Komunikasi Dan Penyiaran Islam dalam Perjalanan Haji dan Umrah. Mabrur: Academic Journal of Hajj and Umra, 1(1). https://doi.org/10.15575/mjhu.v1i1.17521

[16] Ridwan, R. (2022). Strategi Bimbingan Manasik Haji dalam Meningkatkan Keterampilan Jamaah Haji pada Kantor Kementerian Agama Kota Banda Aceh. Tadabbur: Jurnal Peradaban Islam, 4(2), 172–181. https://doi.org/10.22373/tadabbur.v4i2.377

[17] Rifaldi Dwi Syahputra & Nuri Aslami. (2023). Prinsip-Prinsp Utama Manajemen George R. Terry. Manajemen Kreatif Jurnal, 1(3), 51–61. https://doi.org/10.55606/makreju.v1i3.1615

[18] Rizqiyah, S. A. W. (2022). Efektivitas Regulasi Bimbingan Manasik Haji Sebagai Standar Bekal Pengetahuan KBIHU Untuk Mewujudkan Jama’ah yang Berkualitas

[19] Saribanon, L. A., Dasir, K. H., & Hilman, F. A. (2026). Implementasi Bimbingan Manasik Haji terhadap Kualitas Ibadah Jemaah KBIHU Al Maghfiroh Kota Bandung.

[20] Yakub, M. (2021). Komuikasi Dakwah Nabi Muhammad SAW Pada Periode Mekah Jurnal Komunikasi Islam dan Kehumasan (JKPI), 5(1), 30–52