Kpop Fans Fanatism In Social Media Instagram

Abstract

This study aims to determine the fanaticism of K-pop fans on
Instagram and to find out how K-pop fans respond to hoaxes and
negative information about their idols. This study uses a qualitative
descriptive method with data collection techniques interview and
literature study. Informants were selected using purposive sampling
technique. The results show that fan fanaticism on Instagram can be
seen through fan activities such as making meanings, various meanings
in the form of interpreting K-pop idol posts as motivation to work,
making posts of admiration and pride for their K-pop idols. Hunt by
following fansite accounts and making fan fiction and videos. Collect
and upload pictures of their official K-pop merchandise and build
knowledge between fans. K-pop is also expressed through fan
responses to hoaxes and negative information from their idols. The
response is influenced by the age of fans, knowledge of K-pop culture,
environment, time as a K-pop fan. In seeking clarification about the
truth of the negative news, they look for trusted sources such as K-pop
idols' official Instagram accounts, official Instagram account
management management, major Korean media such as Soompi,
Allkpop, and press releases provided by artist management.