Analysis of Consumptive Behavior of Indonesian Society During the Pandemic of Corona Virus (Covid-19)

Abstract

At the beginning of 2020, people around the world were shocked by
the Corona Virus (Covid-19) pandemic which caused panic
everywhere. Hundreds of thousands of people were infected and
thousands more died. In Indonesia, the government has given appeals
to the public by enforcing rules for working from home, worshiping,
doing activities and staying at home for the safety and health of
residents due to the corona virus pandemic which has resulted in
behavioral changes. people now rely on digital technology to
continue their social life and communicate after the government's
policy regarding PSBB and physical distancing. Activities are limited
where shopping is done from home. Online purchases are becoming
more frequent. This opportunity is certainly used by online stores that
offer various things to attract consumers, such as ease of shopping,
promotions, discounts, purchase bonuses and so on.